Variable Data Printing

Best Practices of Print Service Bureau  

Today's leading service bureaus are trying to position themselves as single source providers of printing and mailing services. Our technology provides service bureaus with 7 processes to offer high-value business to its clients.

1. Data Access and Ingestion

Data Access and ingestion gives you the ability to generate business reports, analysis of the marketing campaign, customer segmentations and customer audits. This gives the means to consolidate statements, target the market to key customer segments and produce "variable-focused" customer documents. Most importantly, with this kind of information access, managers can make more timely business decisions.

2. Data Management

Companies employ data management to put their newly accessible customer information to use more profitably. This process involves address cleansing and mail coding tasks to avoid duplication and reduce printing and mailing costs, ensure prompt delivery, improve response rates and, ultimately increase cash flow. Others perform address-level geographic analysis and enrichment to ensure compliance with ever-shifting jurisdictional boundaries. These can also target offers based on specific business geographies and even create customer profiles defined by household demographics and buying patterns. As a result, companies can predict response rates for a range of offers and more readily identify up-sell and cross-sell opportunities.

3. Document Creation

Document creation is a single, easy-to-use approach in creating multi-channel one-to-one communications quickly and easily. This process provides a wide range of document types -such as welcome letters, direct mailers, contracts and Account statements, even elaborate packages consisting of multiple documents. We can save time and reduce errors by collaborating on refining designs prior to production. Document creation also helps to speed the document development process, while facilitating consistency across the organization. A design can be created once, then reused across various applications and multiple delivery channels for business rules, templates, text and other contents for distribution via the web, faxes, e-mail and print. The level of integration possible in document creation also simplifies and reduces costs of ongoing maintenance, which can represent up to 80 percent of total application expenses.

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